Friday, August 17, 2012

The Death of Scrapbooks Etc.

Scrapbooks Etc. is dead! 

Susy and I have enjoyed receiving Scrapbooks Etc. and we're both shocked and saddened to hear it is going away.   We have been loyal subscribers since 2009.  I'm sure many of you also love this publication.  The news is confusing as they has been a long time leader in the scrapbooking world.  Although it is less than crystal clear it would seem will also be closing in the coming weeks.

Even worse many of us were never told by the magazine that it was gone.  I have a feeling most people are going to be shocked when their next  issue never shows up.  A week ago I heard that they would be be switching all subscriptions to a different craft magazine that they publish.  However I can no longer find that information.  The whole thing has been handled very badly.

Why is the magazine closing if it's an industry leader?  Good question I wish I could tell you the answer.  Meredith Corporation the owners of Scrapbooks Ect. had the fallowing to say at the Scrapbooks Ect. blog.

"Meredith Corporation has made the difficult decision to close Scrapbooks etc. effective with the August 2012 issue. Scrapbooks etc. has been the longtime brand leader within the scrapbooking industry, but due to the longer term business forecast for the franchise and the industry, the corporation has chosen to cease publishing within this marketplace."

They go on to say " website will support the print issue throughout this time period as well."  This makes it sound like the website will go down when the last print publication leaves store shelves.

I understand that the magazine industry is having a hard time.  I will never understand the closing of Scrapbooks Ect. web page.  The site was doing very well.  According to their website.  It receives 230,000 unique visitors a month and has 3.4 million page views per month.  By my math even at the lowest possible ad rates is pulling in $226,000 per month.  Surely they could afford to keep a few writers on and keep the site up.  However, it would seem for some reason they have chosen not to.

For questions about your subscription e-mail

I would like to thank D Sharon Pruittfor use of her photo that captures how so many of us feel.

and the scrapbooks ect facebook page

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