Monday, December 17, 2012

The Disappearance of Scrapbookers Part 2

country house
Thanks to Franklin B Thomson aka Kansas Explorer 3128 of flickr
In yesterdays post, I talked about how people no longer scrapbook because they have nothing to scrapbook.

So how do we invite these people back home into the scrapbooking community?  In today's post I will let you peak behind the curtains and see what is being done to bring scrapbookers home.

The first thing that is being done is a change in terminology.  Many craft stores now call their scrapbook section a paper crafting section.  People may think they have nothing to scrapbook, but lovers of the hobby are often intrigued by the concept that they can play with paper even if they have nothing to scrapbook.

Many also hope that calling the paper section of stores paper crafting instead of scrapbooking will draw in the younger generation who don't often develop photos and instead store them digitally.

The next thing being done is a change in the way people think about scrapbooking.  There is a considerable effort being made today to get people to scrapbook the small moments in their life.  Things like Becky Higgins's Project Life spring to mind.  The hope is that people will scrapbook again even if they don't have the traditional things to scrapbook about.

Last, but certainly not least CHA is coming out with cre8time next year.  The cre8time website will help scrapbookers
expand their creative abilities
rediscover their passion
grow more ambitious and confident
learn time-saving tips
share their creativity
and
learn to make time to scrapbook just to name a few
The end goal is to encourage people to craft for at least 8 hours per week.

Will these things help bring scrapbookers back to the hobby and maybe even make new scrapbookers?  I hope so.  I don't believe scrapbookers will ever go away forever the hobby is just to addicting.

What do you think?

I learned much of what is written in this post from the December 2012 issue of Creative Retailer

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